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Ira Greenberg

@Ira Greenberg

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A post-computational practice. ‘My practice includes drawing, computation and painting. Regardless of medium, my process is primarily generative/emergent. I begin most often automatically, with no target/goal/outcome in mind; my hands begin drawing/coding/painting. Hopefully, something engaging reveals itself along the way. I define my overall process as post-computational, in that it is deeply informed by many years of coding. (I think of embodied algorithms when holding a pencil/paintbrush.) I do not aspire to align myself with any single creative/aesthetic/art historical tradition. Yet, I deeply appreciate craft and visual literacy and also disruptive technologies.’ Ira Greenberg has been a painter, 2D/3D animator, print designer, web/interactive designer/developer, programmer, art director, creative director, managing director, art and computer science professor and author. He wrote the first major language reference on the Processing programming language, Processing: Creative Coding and Computational Art, (Berkeley, CA: friends of ED, 2007) and two subsequent creative coding texts. He has steadily exhibited his work, consulted within industry, and lectured widely throughout his career. He was affiliated with the Bowery Gallery in New York City, Flywheel Gallery in Piermont, New York, and is currently a member of Strata Gallery in Santa Fe, NM. He was a managing director and creative director for H2O Associates in New York’s Silicon Alley, where he helped build a new media division during the first dot-com boom (and bust,) barely parachuting back to safety in the ivory tower. Greenberg is Director of the Center of Creative Computation and Professor at SMU, with a joint appointment in the Meadows School of the Arts and the Lyle School of Engineering. He received his B.F.A. from Cornell University and M.F.A. from University of Pennsylvania, both in painting.

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